Over the past 25 years, I’ve worked closely with incredible teams and clients to shape the future of both challenger and culturally iconic brands. My experience spans driving innovation, creative vision, and brand growth for FAUCHON, Ferrero, Mars Petcare, Lindt & Sprüngli, Wonderbrands, Barilla, La Maison Simons, and other FMCG, luxury, and corporate brands. A bold early adopter of AI tools, I integrate emerging technologies daily into my strategic thinking, creative writing, and innovation processes—challenging traditional approaches to push brands gently into new frontiers.