Inside new niche fragrance brand Chambre52
A new player in the niche fragrance space, Chambre52 launched with eaux de parfum in faceted glass flacons designed by Jules and Pierre Dinand. International expansion and new products, including a hair scent, are in the works for this brand co-founded by Nicolas Dewitte.
New niche fragrance brand Chambre52 debuted in November 2024 with a line of six scents housed in 100ml and 52ml formats. The latter is a nod to the brand’s name, which is inspired by Co-founder Nicolas Dewitte’s stay in room 52 at a hotel in São Paolo, Brazil.
For the packaging design, the brand called on Jules Dinand, grandson of Pierre, who dreamt up a bespoke flacon made of faceted glass. “It was important that the bottles be transparent, both because the juice is the star of the show in niche perfumery, and because Chambre52 is not a closed space, but one that is open to the world and open to others,” Dewitte tells Formes de Luxe. The bottles are refillable and the refill that uses Techniplast’s RT-Twist technology is slated to launch this June.
