Prada Beauty unveils its new fragrance with Tom Holland

Prada Paradigme invites reflection on the connection between inner life and the outside world, an idea translated into a woody, ambery fragrance enhanced with an avant-garde touch characteristic of the Prada house.

“When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail”, says Coralie Salem, Creative Director at Prada Beauty.