Danielle Goad has a distinguished track record and commitment to the packaging sector. Her main contributions include co-creating the Sustainable Packaging Data Council with her CEO and the world’s largest retailer. The Council aims to standardise the definition and sharing of sustainability data across the value chain, to help brands respond more effectively to Extended Producer Responsibility (EPR) requirements. Her first deliverable, a data model adopted for Oregon’s EPR programme, is already demonstrating a tangible impact and is set to be rolled out to other regions. Danielle is also behind Specright’s academic programme, which now works with 14 international universities. She has designed teaching modules incorporating specification management and sustainability technology to prepare students for the future needs of the industry.