Amela Kusuran stands out for her career and commitment to the packaging sector. Her main contributions include transforming complex waste streams into resources for sustainable packaging with Watch4Green. She led a project on recycling end-of-life household appliances, recovering metal and polymer fractions in packaging components, thereby reducing CO₂ emissions by more than 30% compared to virgin materials. She also initiated research into the incorporation of rubber powder from used tyres into packaging materials, demonstrating that secondary materials could be integrated without altering mechanical properties.