Anthony Bouvier

Anthony Bouvier stands out for his career path and commitment to the packaging sector. A PhD student in marketing and product manager at Hyléance, he has four years of experience directly related to current packaging issues. His academic work, based on the concept of perceived entropy applied to packaging, explores how consumers perceive the condition of packaging after use (cleanliness, safety, usefulness). He collaborates with emerging cosmetics brands while adapting his company’s projects to a strategy focused on Reuse, Refill and Recycle.