Joseph Tayefeh is Secretary General of The European Plastics Alliance (Plastalliance), an organization bringing together manufacturers, brand owners, and users of plastic packaging. He is the author of the reference book “Plastique bashing : l’intox ?” (Le Cherche Midi, October 2023), published in English as “Plastic bashing: fake news?” (December 2024). He is currently preparing his next book, “Plastic, the day after” (Le Cherche Midi, 2026).
Breaking away from conventional narratives, Joseph Tayefeh stands out for his forward-looking analyses and his comprehensive vision of the sector. He advocates for an approach based on strictly independent science—free from both industry and advocacy group influence—while remaining grounded in economic realities. At Paris Packaging Week, he asserts the primacy of the European framework (PPWR) over local overregulation and represents the voice of an industry focused on global opportunities.