Entries will open soon...
Be part of history
For over 20 years, the PCD Innovation Awards have been the annual showcase for the most daring, desirable and influential beauty packaging on the market. Whether it’s skincare, fragrance, make-up, haircare or personal care, each edition highlights the brands, agencies and suppliers that are pushing the boundaries of beauty.
Taking part means adding your innovation to a legacy recognised across the entire industry, being assessed by a jury of experts, and being honoured at the opening gala evening of Paris Packaging Week, in front of an audience of brands, experts, media representatives and industry leaders.
Excellence recognised: Past award-winning brands
Categories & Criteria
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
- Innovation: technical, aesthetic, transformation
- Ergonomics
- Perceived quality
- Design (form and decoration)
- Environment
‘Recognition that goes far beyond the award itself’
Top tips from our judging panels
FAQ
You have until 16 October to confirm your application and send us the samples.
No, it’s completely FREE to take part.
The application takes about 25 minutes.
Yes! When you start your application, you’ll need to specify the number of products you’d like to include in each category. To apply in more than one category, simply click the ‘+’ button next to each category you wish to apply for. Once you’ve registered, we’ll ask you to complete each application individually on our application platform.
No, you can save your application as a ‘Draft’ and view it later. However, once you have submitted your application, there’s no going back!
Anyone involved in the creation of the packaging can enter, whether it be the brand, the packaging manufacturer or the design agency, with the brand’s permission. We encourage you to work together with your partners to create the best possible entry.
And don’t forget that entry is FREE.
Yes, your packaging must be on the market; it must be available to the end consumer. And it must have been launched in retail outlets between December 2025 and November 2026.
Chaque Innovation Awards est jugé par un jury composé de responsables packaging de grandes marques, ainsi que d’experts en emballage issus de cabinets de conseil, d’agences de design, d’associations et de médias.
Il y a deux tours de sélection. Lors du premier tour, les présidents du jury examinent toutes les candidatures et sélectionnent les meilleures d’entre elles pour qu’elles soient jugées par l’ensemble des membres du jury. Ensuite, lors du second tour, le jury se réunit pour examiner tous les dossiers et les noter selon les critères de chaque catégorie. Les dossiers les mieux notés recevront un prix et, bien entendu, les membres du jury ne sont pas autorisés à voter ou à noter leurs propres projets. Ceux ayant reçu une note inférieure à la note maximum pour un Award, reçoivent un certificat. Bien entendu, les membres du jury faisant partie de la marque qui a candidaté pour un produit ne sont pas autorisés à voter ou à noter leurs propres produits.
The winners will be announced at the Innovation Awards gala on the evening before Paris Packaging Week 2027.
Let’s stay in touch! We’re here to help answer any questions you may have about taking part in the Innovation Awards.
To contact the team: farah.bentarzi@easyfairs.com
Please note that you will be asked to provide the following information:
3 high-resolution images of the product.
Please send 3 samples of your product(s) to the Paris Packaging Week offices, for the attention of Christelle Anya, Easyfairs Oriex, 29 rue de Trevise, 75009, Paris, France, by 16 October 2026. The jury will not consider any entries without these 3 samples.
Find out about our other Innovation Awards
Find out who the 2026 winners are
ADF
PCD
PLD
Packaging Première
New for 2026
Packaging Première Innovation Awards
The Premium & Luxury Awards are a groundbreaking initiative designed to recognise excellence in packaging within the luxury sector, extending beyond industries such as cosmetics, wines and spirits. Forming part of the Paris Packaging Week Innovation Awards, this new accolade has been devised to meet a market need and reflect the growing demands for design and innovation in high-end packaging.
This programme is dedicated exclusively to promoting innovation in areas such as jewellery and watch cases, fashion and accessories packaging, exceptional gourmet products, limited-edition or collectible gift sets, as well as sustainable and highly personalised solutions.
New for 2026
Innovation Awards party
In 2026, we are taking our Innovation Awards to a whole new level with the launch of a brand-new dedicated gala evening, which will kick off Paris Packaging Week on the eve of the trade show, on 4 February 2026. This exclusive event will bring together the leading innovators from the beauty, drinks, aerosols and luxury packaging sectors, right at the heart of Paris’s luxury scene.
It is the perfect opportunity to meet key influencers from market-leading brands, network with promising new talent and celebrate the most innovative achievements in our industry.
New for 2026
The ‘Contribution to the Sector’ Award
This award is presented to an individual who has had a long and distinguished career and whose work has been recognised for the entirety of their career. It acknowledges the recipient’s sustained dedication, impact and commitment to the industry over the years, and highlights their legacy and lasting influence within the packaging sector for beauty products, beverages, luxury goods and aerosols. Do you know someone you’d like to nominate for this award?
Press coverage of the Innovation Awards
