In-store Experience zone
New for 2027, the In-store Experience zone will spotlight the fast-growing world of point-of-sale packaging. Bringing together specialist suppliers and innovators, the zone will showcase creative solutions designed to elevate the in-store customer experience.
In-store Experience zone 2027 exhibitors
Speakers at the Discovery Zone
Professor of neuromarketing at the University of Louvain, PhD in cognitive sciences, and Coordinator of the Scientific Organisation
Mind Insights
Check out what our exhibitors will be showcasing
Our In-store Experience zone partnerships
CACtus
CACtus, the Club des Acteurs du Commerce, partners with Paris Packaging Week to explore the connection between packaging and retail. Through its Grand Rendez-vous du Commerce, leaders and experts will discuss evolving consumer expectations and packaging’s role in the shopping experience.
Shop!
SHOP! is the French association bringing together professionals across point-of-sale marketing, POS/POP, visual merchandising, retail design and the wider in-store experience. It promotes innovation, best practices and collaboration across the sector. Together, we’re putting the spotlight on how brands come to life at the point of sale, bringing packaging, displays, visual merchandising, retail design and in-store activation together.
Points de Vente
Points de Vente is a leading French B2B retail and distribution magazine, covering industry trends, innovation, store concepts, consumer behaviour and the latest developments across food and non-food retail.