Eugénie Rovere founded Matchy Matcha without any background in the food industry or packaging. Working for nearly two years with industrial partners, she developed a ready-to-drink, plant-based matcha latte in a bottle, whose packaging preserves the quality whilst meeting storage and distribution requirements. Over 15,000 bottles have been sold and the brand is available in more than 100 retail outlets. Her ambition is to make Matchy Matcha a leading brand in France and internationally, whilst continuing to design practical and sustainable packaging that opens up new ways of using the product.