Innovation - Paris Packaging Week

Innovation Awards spotlight | Johnnie Walker x Olivier Rousteing – Couture Expression

In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many more – came together to evaluate the entries for the PLD Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week […]

Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition

Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project combines creativity and commitment. It highlights support for the trans community, at the intersection of beauty, self-expression, and activism. Released as a limited edition, this lipstick stands out with a carefully crafted shade and […]

Bollinger unveils its 2018 vintage

Bollinger is opening a new chapter in its history in Champagne with the launch of La Grande Année 2018, available in both Brut and Rosé versions. Since its foundation, Bollinger has distinguished itself through an artisanal approach that is rare in Champagne: fermentation in oak barrels, extended ageing on the lees and manual riddling all […]

Innovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar

In December 2025, our prestigious jury — featuring leading names including Chanel, Dior, PUIG, Interparfums, and many more — came together to evaluate the entries for the PCD Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week 2026. Please describe […]

Champagne Cattier celebrates 400th birthday with limited-edition packaging

Champagne Cattier launched 400 hand painted bottles in the context of an artist collaboration to mark four centuries of business. An artist edition of Champagne Cattier’s Blanc de Blancs Premier Cru cuvée was revealed at an evening organized by French professional packaging network Réseau EPN in Paris in February 2026. Papermaker Oudin sponsored the event. […]

From craft to luxury: Guala Closures’ vision for wood closures

With Prestige’s Wooden Closures and the debut of its Multi-shaped Technology and Wild and Bicolor Effects, Guala Closures elevates wood from function to signature. Once perceived as a commodity product, the wooden stopper now stands as a bold symbol of sustainable, design-driven luxury in premium spirits. Wood has become a defining code in premium spirits. […]

Dior calls on Madina Visconti for bejeweled limited-edition J’adore fragrance packaging

For an exceptional edition of Dior’s J’adore Intense, the Italian high jewelry designer has created a floral cap where a trail of flowers cascades onto the flacon. Dior’s new limited edition of J’adore Intense joins the LVMH-owned brand’s exceptional pieces collection that puts craftsmanship in the spotlight. For this release, Milan-based designer Madina Visconti—known for […]

Future Leader spotlight: Anthony Bouvier rethinks reusable packaging

As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions about packaging’s real environmental impact, from material choices to everyday consumer habits. Anthony Bouvier discovered packaging during a work–study placement at Hyléance. He quickly realised that what looks simple on shelf hides a delicate balance […]

Candles go couture with Dior’s latest home fragrance launch

Dior’s new candles come in 11 different scents. The lacquered black glass jars have a removable base that can be interchanged with one dressed in an iconic print of the maison: Toile de Jouy, monogram, houndstooth… Dior (LVMH) has added new scented candles to its La Collection Privée line. Paying hommage to emblematic addresses of […]

Key takeaways from Paris Packaging Week: trends and highlights

BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris Packaging Week set a new record, bringing together 914 exhibitors and 14,442 visitors, a 15% increase compared to the previous year. The event has now established itself as a must-attend occasion for the beauty industry, […]

Why playful packaging & gentle application ruled Paris Packaging Week 2026

Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe. Covering beauty, luxury, premium drinks and aerosols, PPW has increasingly become a locus for launching […]

Lynx expands fine fragrance Collection with gourmand body sprays

Unilever’s Lynx grows its premium Fine Fragrance line with five new food-inspired body sprays plus shower gels and sticks, delivering 72-hour odour protection via enhanced zinc technology at accessible prices. Lynx is broadening its Fine Fragrance Collection, originally launched last year, with five new body spray scents inspired by trending gourmand notes popular among Gen […]

Sonoco consumer packaging debuts unified metal and paper offering at Paris Packaging Week

At Paris Packaging Week, Sonoco unveiled its consolidated Consumer Packaging business, blending metal and rigid paper expertise to deliver circular, high-impact solutions ready for PPWR and EPR-driven packaging transformation across markets. Paris Packaging Week 2026 was the first major European stage for the new Sonoco Consumer Packaging business, uniting the former Eviosys metal range with […]

Celebrating the Year of the Horse: how Don Julio celebrates Lunar New Year 2026

To mark the Lunar New Year, Tequila Don Julio is celebrating the Year of the Horse with an exclusive edition combining Mexican heritage and Asian symbolism. It celebrates 1942, the year in which founder Don Julio González began his adventure, also marked by the Year of the Horse, with a limited edition bottle combining traditional […]

New Premium Spice Alchemist range blends fine fragrance with daily protection

Previewed at Super Bowl LX, Old Spice’s Premium Spice Alchemist line brings cologne-level scents to deodorant aerosols, body wash and mist, with formulas free from aluminium, parabens, phthalates, dyes and silicones. Old Spice is entering the premium grooming space with its new Spice Alchemist collection, designed to bridge the gap between high-end fragrance and everyday […]

Reynolds and Reyner redesign the French Boulevard special edition

The French Boulevard brand is represented by a powerful symbol: the diamond, carefully reinterpreted and incorporated on both the main label and the neck label. The redesign of the French Boulevard Special Edition label is part of the evolution of the new visual identity, striking a balance between innovation and continuity. More contemporary, the design […]

Jaeger-LeCoultre, Johnnie Walker, Guerlain… luxury brands celebrate Lunar New Year 2026 with limited-edition packaging

Swiss watchmaker Jaeger-LeCoultre, fragrance player Guerlain and spirits producer Johnnie Walker are among the luxury brands to have released packaging created in celebration of Lunar New Year. The occasion is an opportunity to team up with artisans, artists or fashion designers to foster creativity in design. Rémy Martin’s tie-up with Xue Song saw the Chinese […]

Dove Men+Care raises the bar with new maximum protection range

Dove Men+Care’s new Maximum Protection sticks and dry sprays target heavy sweaters with 96-hour defence, offering the brand’s strongest sweat protection in gentle, non-irritant formulas without parabens, dyes or baking soda. Dove Men+Care is launching its Maximum Protection antiperspirant range as the brand’s strongest, longest-lasting sweat defence, created specifically for men who identify as heavy […]

Press release | Paris Packaging Week celebrates 25 Years with record attendance — almost 15,000 visitors and 915 exhibitors

Paris, 9 February 2026 – On 5th and 6th February 2026, Hall 1 of Paris Expo Porte de Versailles welcomed a record-breaking 14,442 visitors for the 25th edition of Paris Packaging Week. This represented a 15% increase compared with the previous edition. The event brought together 20,462 participants, with 915 exhibitors, 213 speakers and professionals […]

Press release | Winners of the Innovation Awards 2026 kick off Paris Packaging Week 2026

Paris, 5 February 2026 – Innovation took centre stage on the eve of Paris Packaging Week as the winners of the Innovation Awards 2026 were unveiled at an exclusive gala evening held on Wednesday,4th February. The awards honor the most groundbreaking packaging projects in the beauty, drinks, aerosol, and luxury sectors. Selected from more than […]

Rexona launches sports-themed RIVALS sprays across Australia

Rexona’s limited-edition RIVALS aerosols put Rugby League, AFL and Rugby Union on pack, using QR codes, live voting and prizes to pull Australia’s fiercest sports debate straight into the deodorant aisle. Rexona is rolling out special-release 220ml sprays in Australia with three bold can designs celebrating Rugby League, Australian Rules Football and Rugby Union, each […]

Guerlain taps Microcaps’ technology for Aqua Allegoria Perle

Skinification meets alcohol-free fragrance for Guerlain’s latest novelty within its Aqua Allegoria collection. Translucent microbeads produced using Microcaps’ micro-encapsulation technology lend both sensory and visual appeal. Spring 2026 sees Guerlain’s launch of Aqua Allegoria Perle, fragrances based on Swiss company Microcaps’ encapsulation technology. Traditionally dispersed in an alcohol base, the fragrance concentrate is now encapsulated […]

Paris Packaging Week x re/sources – Packaging and consumer experience: when design becomes a lever of desire

The myth that Anita Roddick started a global brand in her kitchen is just that, a legend. Did you know that she actually started immediately with a lab to develop and manufacture her formula? Not to take away any merit from her creation; she was still an amazing creator and founded an amazing brand, but […]

The art of precision: Esko and X-Rite Pantone showcase AI for getting packaging right the first time

At Paris Packaging Week, Esko and X-Rite Pantone demonstrate how artificial intelligence and cloud platforms are transforming packaging creation. Their goal is to ensure the right artwork and the right colour from the very first version, while reducing rework, lead times and costs across the entire production chain. “Paris Packaging Week is a key event […]

Archistry Studios designs a character led packaging range for Flying Fox Beer

The Flying Fox craft beer brand has adopted a design that is designed to manage the diversity of recipes without losing consistency. With an ever-evolving range of styles, Flying Fox needed a packaging system capable of accommodating variety while maintaining clarity and impact on the shelf. The project was not limited to a series of […]

Estrella de los Mares adopts a contemporary identity for an exceptional amontillado

Hugo Zapata designs a rigorous and timeless visual identity to enhance the historical and cultural value of a rare amontillado. The project aims to express the oenological and heritage value of Estrella de los Mares through contemporary graphic language. The visual system is based on navigation as a metaphor for knowledge, with the star and […]

Interview exclusive | Charlie Bradley, Future Leaders 2026

A Doctoral Researcher at Brunel University London, Charlie Bradley investigates the design of digital reuse systems. Alongside this, he participates in the Transform project, which aims to to understand the constraints and enablers of scaling-up reuse systems in the global south. What inspired you to pursue a career in the packaging industry? Charlie Bradley – Over […]

Highline Warren acquires Sprayway cleaning brand

Roxio’s dry instant cooling aerosol, powered by HFO Everspray system, delivers residue free refreshment for sports and outdoor heat, with TSA compliant format and near zero environmental impact. Born in Miami’s relentless heat, Roxio Spray challenges wet heavy cooling norms by staying dry on contact, letting users spritz skin or clothes without residue or downtime. […]