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Wheaton Brasil Group

Stand: I140_PCD
Beauty - glass bottles and packaging
https://www.wheaton.com.br

About us

MAKING GLASS. DESIGNING INNOVATION.

Since 1952 in the production of glass packaging, Wheaton is a national leader and one of the largest glassmakers in the world, serving the markets of perfumery, cosmetics, pharmaceutical and food, exporting to several countries.
The high capacity for daily production of glass packaging, decoration and manufacturing of molds and equipment in the São Bernardo do Campo industrial park allows the company to offer complete solutions and with a shorter response time to market needs, always innovating in concepts, technology, service, design and sustainability.

Wheaton believes in the power of innovation to transform.

Products & services

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Ecoglass

Wheaton takes important steps that make a difference in building a more conscious and sustainable industry. Ecoglass, a sustainable packaging line, was developed to promote circular economy and, mainly, to reduce the consumption of raw materials obtained from nature. There are seven diferente models of glass bottles, all developed to protect the environment. It is within Wheaton's mission to develop and implement practices based on social and environmental responsibility. In this context, we highlight the production of glass packaging using post-consumer recycled cullet. We have a continuous production of glass packaging with PCR. In addition, all the internal cullet, originating from the production process itself, are also reused to produce new packaging, reducing the withdrawal of raw materials from nature.

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Certified Energy Matrix

Wheaton stands out by investing in renewable energies, reducing dependence on fossil fuels, and mitigating environmental impacts. We use 100% of our electrical energy from a hydroelectric source certified by The International REC Standard Foundation. This certification ensures that the energy used in our facilities is generated sustainably, significantly reducing carbon and eliminating greenhouse gas emissions. 🍃 Our energy matrix also includes the installation of photovoltaic panels in our manufacturing plant and an electric boosting system in all furnaces, further minimizing our environmental footprint. These actions underscore our commitment to responsible environmental practices, benefiting both nature and the local community. Through these efforts, Wheaton makes a positive contribution to sustainability in Brazil, promoting a greener and more responsible future. 🌱🌎

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Lightweight Packaging

The standard model MB-1501-N1 has a modern and elegant design. With sharp edges that play with the refraction of the glass, it displays a large panel for decoration. The new bottle was designed under the concepts of sustainability. The lightweight bottle project was worked on so that the flask received less glassy mass than a traditional one. The benefits achieved with this project involve a reduction in water and energy consumption, in addition to a reduction of more than 30% in CO2 emissions.

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Standard Launches

Wheaton presents its new generation of standard glass bottles, designed to inspire brands and delight consumers. The Linha Surpresa stands out for its minimalism and versatility, perfect for product families and complete cosmetic ranges. The MB-1580-N1N (100ml) features a classic and imposing profile, with straight lines that emphasize sophistication. The MB-1610-S (50ml) has a square, robust, and balanced shape, ideal for serums and premium skincare products. Completing the line, the SB-1773-S (30ml) offers a compact and functional design, combining practicality with elegance in perfect everyday proportions. The Linha Inspiração is dedicated to premium perfumery, bringing luxury and innovation to every detail. The MB-1540-SN (100ml) showcases a worked relief bottom, creating a distinctive visual effect that enhances sophisticated fragrances. The LB-0521-N1 (100ml) resembles a true jewel: its faceted design mirrors a precious stone, with multiple faces that reflect elegance and exclusivity. Meanwhile, the MB-1272-N1 (75ml) embraces a contemporary and irregular profile, with smooth curves that add personality and modernity to high-end fragrances. Focused on home well-being, the Linha Harmonia introduces the LB-0588-S (250ml), a bottle with straight lines and a robust shape that conveys grandeur and versatility. Ideal for diffusers and sophisticated home care products, it combines functionality, elegance, and sustainability in a single design.

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Perfumed Screen Printing

Wheaton values ​​innovation and always seeks to offer differentiated and revolutionary products. In this sense, one of the techniques used by the company allows you to feel a fragrance without opening the packaging. It may seem like magic, but it does exist! This special technique is called Perfumed Screen and works by mixing the fragrance with the screen printing ink. This offers a totally new sensory experience, where you can smell the perfume through the outside of the packaging.

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Inner Color

Exploring new dimensions in glass becomes possible with the Inner Color technology. Applied to the inner surface of the bottle, this coating creates a unique three-dimensional effect, highlighting the depth, distribution, and thickness of the glass while adding sophistication and innovation. Through this technology, packaging customization reaches new levels. Inner Color can be combined with other external decoration techniques such as screen printing, hot-stamping, painting, and digital printing, opening endless creative possibilities. Now, the innovation evolves into exclusive variations: - Metallic Inner Color: striking intensity and shine. - Prismatic Inner Color: reflections that shift with the light. - Pearly Inner Color: soft elegance and a touch of sophistication. With Wheaton, every glass bottle becomes an authentic and luxurious visual experience.The painting applied to the internal surface of the bottle explores the depth and distribution of the glass, the thickness of the walls and bottom of the bottle providing a three-dimensional visual effect.

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Skin Care Packaging

The self-care market continues to grow at an unprecedented pace, reflecting fundamental changes in how people care for their physical, mental, and emotional wellbeing. Wheaton delivers glass packaging solutions that meet these evolving demands, combining design excellence, sustainability, and product versatility. Our new Linha Surpresa products makes its debut in 2025: three glass bottles with modern, clean profiles—offered in 100 ml, 50 ml and 30 ml—with thick, grounded bases and straight, sophisticated lines ideal for creams, serums and treatments. These vessels bring versatility to product families, being equally suited for pumps, droppers or sprays, while maintaining elegance in minimal design. In addition to the Linha Surpresa, we continue to offer a wide range of standard bottles in our portfolio—matching the demands of premium skincare with advanced decoration techniques (e.g. crystal-effect painting, marble effects, glitter serigraphy), refilable and lightweight models via the Ecoglass line, and sustainable features that reduce glass weight and CO₂ emissions. Wheaton is committed to supporting brands with glass packaging that not only enhances the product experience but also aligns with environmental consciousness—because beautiful packaging must also be responsible.

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Home Care

Caring for the home is no longer just a functional routine – it has become a sensory experience, connecting well-being, aesthetics, and practicality. In this context, glass packaging plays an essential role: beyond offering sophistication and durability, it is also sustainable and adds value to the environment. Wheaton combines tradition and innovation to deliver unique solutions for the Home Care segment. Our expertise in glass enables the development of bottles that bring together design, functionality, and versatility, making them ideal for diffusers, liquid soaps, lotions, sprays, and scented candles. A highlight is the LB-0588-S bottle from the Linha Hamonia, which combines elegance and multiple applications. Its clean and refined shape enhances formulations, while its compatibility with different pumps and closures ensures broad customization possibilities. With Wheaton, every detail of the packaging transforms home care into a ritual of pleasure, style, and balance.

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New Ecoglass Refill

The new glass refile 200ml of Ecoglass promotes the circular economy, which is a sustainable and conscious choice. Bottle MB-1551-S is 20% lighter than the traditional bottles, resulting in about 15% of CO2 emissions. It’s thread edges, devoleped by a partnership with Aptar, facilitates the recharge of perfumes and simplify the recycling process, ensuring safety and agility. TREND Our new refile bottle is a direct response to the growing demand for recyclable and sustainable packages. By choosing reuse, brands extends the useful life of packages and encourage consumers to reduce waste. Attributes: DESIGN Designed focused on sustainability, the refile bottle MB-1551-S combines ergonomic design and durability; Its production with recycled glass and the use of efficient technologies result in a lighter glass, easy to handle and reduces environment impacts. The thread edges, in addition to make recharge and selective waste easier, also promotes the circular economy by allowing materials to be reintegrated to the production process. CONSCIOUS CONSUMPTION The glass refill encourages more sustainable consumption habits, allowing several reuses before recycling. By reducing the need of disposable packages, the bottle helps to minimize the presence of plastics and other waste materials in the environment. LIGHTWEIGHT GLASS The use of light glass reinforces Wheaton's commitment with sustainability. In addition to require less raw material and energy during production, this bottle reduces CO2 emissions in 15% in comparison with bottles of traditional weight, keeping the product's high quality a aesthetics. COMMITMENT We this new bottle, we have exemplified our commitment to reduce environmental impact. By using recycled materials, an efficient design and clean technologies, we have created solutions that integrate sustainability and luxury in all production stages, promoting a greener future to the package industry.

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Marbled Coating

Wheaton’s Marbled Coating reflects the aesthetics of natural stone, creating unique surfaces that evoke authenticity, sophistication, and a deep connection with nature. This finish resonates with the “Recharge” trend—an invitation to pause, reconnect, and embrace the natural in contemporary life. Each marbled glass bottle is a singular piece, blending texture, movement, and elegance, resulting in packaging that delivers more than just a product: it offers a sensory and emotional experience, anchored in timeless design.

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Artistic Painting

Artistic Painting represents aesthetic freedom in packaging design: vibrant, expressive, or delicately playful, this application transforms each bottle into a true work of art. Inspired by the “Creative Paradox” trend, this technique celebrates the micro-joys of everyday life, translating emotions and identity onto glass surfaces. At Wheaton, we believe packaging should go beyond functionality — it should evoke emotions, tell stories, and create connections. With Artistic Painting, we enable brands to express themselves authentically, building even stronger bonds with consumers. Packaging that evokes lightness, identity, and delivers an irresistible visual impact.

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Aromatherapy Packaging

The aromatherapy market continues to grow as consumers seek balance, wellness, and sensory experiences that connect body and mind. Glass packaging plays a central role in this universe — protecting formulas, preserving natural essences, and elevating the ritual through design and beauty. Wheaton develops glass packaging solutions that combine functionality, sophistication, and sustainability, ideal for essential oils, home fragrances, and diffusers. Our portfolio includes options with wide or narrow necks, adaptable to droppers, stoppers, or wooden diffusers, ensuring precision and style for every application. Among the latest innovations, the Harmony Line stands out for its elegant and robust design, perfect for premium home care and aromatherapy collections. With clean contours and a solid base, the bottle transmits presence and quality — enhancing both product and environment. Through advanced decoration techniques — such as lacquering, serigraphy, gradient or metallic finishes — Wheaton transforms packaging into an extension of the brand’s identity, awakening the senses and enriching the consumer experience. At Wheaton, we believe that every detail matters — from the tactile sensation of glass to the glow of light through a fragrance — turning each product into a moment of pure connection.

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Crystall Ice Painting

A conceptual glass finish that combines transparency and texture through a subtle three-dimensional effect. The Colorless Crystal Effect Painting enhances glass by creating a subtle, elegant, and contemporary three-dimensional effect. Inspired by the aesthetics of cut crystal, the technique reveals highlights and variations in transparency, allowing light to diffuse through the glass and create contrast with an immediate sense of freshness. The result places glass at the heart of the design, showcasing its structural beauty and reinforcing Wheaton’s expertise in solutions that seamlessly combine design, engineering, and aesthetic excellence.