
Karl Knauer KG
A Palace of Emotions!
Packaging that brings stories to life
True beauty comes from within, but of course you can and should give it a little help. That’s also the philosophy behind the K-beauty brand Yepoda, which has been offering high-quality beauty products made in Korea on the European market since 2020. All products are sustainably produced, vegan, cruelty-free and B Corp™ certified, meeting high social and environmental standards. This claim naturally also applies to the packaging, which Yepoda develops in collaboration with Black Forest packaging specialist Karl Knauer.
The partnership began in 2023 with a refined sliding packaging with inlay for a high-quality care set. Since then, creative, premium and sustainable packaging solutions have been developed in close cooperation, including e-commerce boxes, gift and birthday packaging as well as special editions for retail partners such as Sephora. As a full-service partner, Karl Knauer supports Yepoda from the initial idea through design, production and finishing to co-packing and shipping.
One highlight of the collaboration is the advent calendar “Korean Winter Palace”. Shaped like a traditional Korean house that opens in the middle, it perfectly reflects Yepoda’s brand world. Inside, 24 lovingly designed folding boxes await, revealing beauty secrets to those who managed to get one of the quickly sold-out calendars.
Every element of the “Korean Winter Palace” was precisely planned and coordinated: custom-fit interior structures, exact die-cutting for the symmetrical folding mechanism and high-quality finishing effects that bring the house to life visually. Even delicate hot foil stamping and millimetre-precise transitions could be implemented in series production, demonstrating the close interaction of development, printing and finishing at Karl Knauer.
“It is precisely projects like these that show what is possible when a creative idea is thought through to the last detail and implemented professionally,” says Bernd Wussler, Senior Key Account Manager at Karl Knauer.
