EDGYN
Beauty Series - Chapter 4
Securing Connected Packaging: Protecting Products and Brands
Welcome to the fourth and final chapter of our series, “The New Era of Beauty - New Standards for Efficiency, Compliance, Engagement & Authentication”.
To close our series, we focus on a critical piece of the connected packaging puzzle: protecting products from counterfeiting and grey market threats without compromising the rich consumer engagement experiences we have explored.
As we explored in Chapter 1, fake products and unauthorized sales channels (grey markets) pose serious risks to consumer safety, brand reputation, and revenue. Counterfeiters are becoming increasingly sophisticated – and to stay ahead, brands must evolve their protection strategies. That’s why, by combining Augmented QR Codes with digital fingerprint technology, beauty brands can add a layer of security that strengthens product security while unlocking new use cases for engagement and traceability.
https://www.edgyn.eu/the-new-era-of-beauty-4/
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On demand webinar: How Connected Packaging is Reshaping Beauty
In this webinar, GS1 US and EDGYN show how next-gen 2D barcodes turn beauty packaging into connected tools for authentication, traceability, consumer engagement and brand protection.
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Beauty Series - Chapter 2
The Connected Packaging of Tomorrow
Beauty Series - Chapter 1
From shelf to screen: the key drivers for connected & secure packaging in the beauty industry.
On demand webinar: Connected Beauty
New Standards for Efficiency, Compliance, and Authentication