On demand webinar: How Connected Packaging is Reshaping Beauty

In this webinar, GS1 US and EDGYN show how next-gen 2D barcodes turn beauty packaging into connected tools for authentication, traceability, consumer engagement and brand protection.

The beauty industry is entering a new era – one where packaging is no longer just a container, but a powerful tool for compliance, trust, and connection.

Brands today face a convergence of pressures: tightening regulations, consumers demanding full transparency, growing sustainability expectations, and the persistent threat of counterfeiting. Addressing these challenges starts with the package itself.

In this webinar, GS1 US and EDGYN will explore how next-generation 2D barcodes are transforming beauty packaging into a connected, data-rich tool for authentication, traceability, consumer engagement, and brand protection.

Submit the form to discover how to:

- Stay ahead of regulations, especially the US Modernization of Cosmetics Regulation Act of 2022 (MoCRA) and EU -Digital Product Passport (DPP) requirements
- Ensure end-to-end traceability and strengthen consumer trust
- Fight counterfeiting and grey markets
- Transform packaging into a direct and interactive engagement channel