How to reduce the carbon footprint of luxury packaging?

Reduce the carbon footprint of luxury packaging?

The carbon footprint of luxury packaging is an indicator that measures the pollution caused by the manufacture, transport, use and end of life of product packaging. Reducing it therefore means helping to reduce the environmental impact. An urgent subject, but one that is not always easy for brands to grasp. Here are some explanations.

A NECESSITY, BUT ALSO COMPLEX TECHNICAL ISSUES FOR LUXURY BRANDS
There is no doubt that luxury brands need to adapt their manufacturing processes to become more sustainable and environmentally friendly. However, this work can sometimes take years of research, both on materials and on the processes used. These efforts, which are laudable and useful, are referred to as the “policy of small steps”, but they require major industrial and logistical efforts.

While luxury packaging is distinguished by its rarity and prestige, expressed in the quality and multiplicity of its compositions, the fineness of its textures, the oversize of its volumes, surfaces and thicknesses, it must also adapt to new needs. Louis Vuitton’s packaging is made of FSC (Forest Stewardship Council) certified virgin and recycled paper pulp, and the felt covers that protect the products are made of BCI (Better Cotton Initiative) certified cotton. This programme aims to transform the cotton industry worldwide, both environmentally and socially. At the same time, the brand is investing in activities to reduce its energy consumption. Thus, the opening or renovation of shops has been an opportunity to deploy LED lighting or to improve the performance of heating and air conditioning systems...
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