Luxury packaging for E-commerce

E-commerce, in the luxury sector, is currently experiencing exponential growth. Purchasing methods have been digitized and if luxury had seemed...

E-commerce, in the luxury sector, is currently experiencing exponential growth. Purchasing methods have been digitized and if luxury may have seemed, for a time, apart from this movement, it is now fully concerned. Evidenced by the growth of the luxury segment in e-commerce (twice as high as that of in-store sales), driven by the health context, but not only. Estimates announce substantial changes: current online sales will rise from 12% to 30% by 2025, with 36% of luxury product buyers stating their desire to buy via the web1. Specialized marketplaces such as Net-a-porter, Yoox, Italist or Farfetch had already changed the game by proving that purchases of high-end products could be made on the web. The younger generation of consumers, more connected, had shown their interest in shopping online and, in doing so, encouraged brands to embark on the digital adventure on the one hand, and on the other brought with it the previous generation. The figures are unambiguous: the growth rate of distance sales is twice that of in-store sales.

So how can brands adapt to this growing demand? And how, more specifically, can packaging become an ally of a brand's e-commerce strategy?

WHAT YOU NEED TO KNOW ABOUT E-COMMERCE PACKAGING
E-commerce packaging is a field of investigation in its own right. Located at the crossroads of logistics, eco-responsibility and safety issues, it requires specific expertise...
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