“LCA has finally become an everyday tool”

Life Cycle Assessment (LCA) is no longer reserved for experts: it’s becoming an everyday tool for beauty brands, guiding more sustainable and transparent choices. Find out why and how with Eric Lesage in Premium Beauty News.

Launched in 2023, the platform EcoDesignCloud is aimed to help companies assess the environmental impact of their products throughout their life cycles. It is designed to make eco-design more widespread by making environmental analyses accessible, fast, and compatible with regulatory requirements.

Widely used in merchandising, it helps players, both major cosmetics groups and suppliers, to reduce costs and analysis time, speed up decision-making, and integrate the environmental impact into the core of their product strategies. Premium Beauty News met Éric Lesage, CEO and co-founder.