Pisacane unveils the original “Bag in a Box” at Paris Packaging Week 2026

Pisacane unveils the original “Bag in a Box” at Paris Packaging Week 2026

Bag in a Box: when a box becomes a bag
What if a box could be much more than just a box?
Bag in a Box was born from a simple yet powerful question: how can a traditional packaging structure be transformed into a new, desirable and surprising object?
The answer is a paper and cardboard bag, created by rethinking a cover-like structure and redefining the boundary between container and accessory.
Designed for creative brands and graphic design studios, Bag in a Box is an invitation to rethink packaging as an experience, not merely as a protective shell. An object that accompanies the product, tells its story, and continues to live on even after purchase.
Bag in a Box naturally and seamlessly blends luxury and sustainability.
Its structure, entirely made of paper and cardboard, highlights responsible materials without sacrificing a refined, modern and playful aesthetic. The result is packaging that stands out for its simplicity and intelligent design, while leaving ample room for graphic customization, details and finishes.
More than a finished product, Bag in a Box is a creative platform:
a design base that can be reinterpreted, decorated and transformed. A new starting point for imagining boxes that become objects, packaging designed to be carried, kept and remembered.
In a market where attention to detail and sustainability is increasingly central, Bag in a Box speaks the language of fashion, luxury, fragrance and cosmetics brands looking for distinctive, coherent and memorable solutions.
Because today, packaging is not just what holds a product.
It is what remains.