
CCL Label
Premium Quality Is Built in Dialogue
Premium labels are not created in isolation. They are shaped through aligned expertise: where design ambition, material science and
Premium labels are shaped through aligned expertise, where design ambition, material science and tooling precision inform one another from the outset.
For the Mélodie Frossard Champagne label, developed by Atelier Design Luca Morandini, this collaboration was essential. Its sculptural concept and multi-stage embellishment required early alignment across design, paper, foil and tooling.
From Creative Vision to Reality
The concept demanded depth, structure and layered embellishment. Questions around embossing, material stress and the interaction between foil and textured paper had to be considered together.
Atelier Design, CCL Label, Hinderer + Mühlich, Fedrigoni Self-Adhesives and Univacco each contributed specialised expertise to the final solution.
Material Intelligence
Paper influences depth perception, foil adhesion and embossing clarity. Tintoretto Gesso Waterproof FSC™ was selected for its aesthetics, wet opacity and dimensional stability under moisture and temperature variation.
Black Tie Neck Label WS FSC™ helped reduce the memory effect on the neck label while supporting premium appearance and reliable application.
Tooling & Foil
The central bust required nuanced contour modelling and multi-level depth planning. Technical exchange helped refine the artwork for consistent relief, efficiency and repeatability.
Foil was strategically positioned to reinforce hierarchy and focal points. Close alignment between foil specialists and production teams supported fine detail and consistent coverage on the textured substrate.
Collaboration Drives Premium Performance
Design informs tooling. Tooling influences material choice. Material behaviour shapes finishing.
This interdependence is a strength. When creative ambition and technical expertise evolve together, the result exceeds the sum of its parts.

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