Dynamic Digital Label

The Dynamic Digital Label is not a variant of a classic QR code. It is the next functional step in packaging labelling. Instead of static content, the GS1 Digital Link connects each individual package with digital, updatable information. This is made visible by a 2D code and technically possible by the right system.

Smart packaging made of cardboard and corrugated cardboard

Laser-sensitive varnish in offset printing and CO₂ laser marking directly in the line create a serialised GS1 Digital Link QR code: no label, no ink, no additional material. The result is a stable, clean and high-performance solution for the variable marking of folding boxes and corrugated cardboard packaging: Less energy consumption. No dust. Low operating costs. High speed.

One code. Many functions. Real-time capable.

GS1 Digital Link connects packaging and digital content. Instead of static print data, dynamic information is stored. Each package receives its own ID: batch, serial number, best-before date, product history. All browser-based. No login. No app. No barriers.