Premium Impact, Smart Design

Pink gin remains one of the fastest-growing spirits categories worldwide, a trend the renowned Beefeater distillery in England is confidently embracing. Their Pink Strawberry Gin firmly occupies the premium segment, supported by a gift pack that stands out at first glance. The packaging unites bottle and branded glass in a visually striking yet highly efficient carton solution, created by STI Group to maximise brand appeal at the point of sale.

The pack’s shelf presence is driven by five-colour printing with UV gloss varnish, an embossed logo that strengthens the premium look, a printed corrugated insert that complements the design and ensures stability, and expressive artwork featuring a cocktail recipe that encourages consumer engagement. Together these features elevate the gifting experience and reinforce brand visibility in a highly competitive retail environment.