Influence Le Rouge Velvet Matte Gift Set

The goal was to showcase all 12 shades in one case, 3 shades in another, and a keychain in the last, all within elegant and luxurious cases embodying the brand's new visual identity. The design had to be very simple, covered in a thick, matte black cotton-like fabric to create a tactile finish reminiscent of couture. The aim was to make these cases reusable. Constraints included maintaining high production quality in line with the brand's luxury standards, while also ensuring feasibility for limited-edition cases intended for influencers. One of the major innovations was the use of a fabric-covered structure, which required close collaboration between our textile partners and the packaging factory to achieve a perfectly homogeneous and durable finish. The 100% rPET fabric covering the cases was initially developed for a Givenchy men's toiletry bag (forthcoming release). The excess material from this previous order was therefore put to good use to refine the couture look of these boxes. The luxurious detail, transforming this packaging collection into couture showcases, was added through the way the labels are sewn onto the boxes, echoing the visible stitching on the labels of their fashion collection. The integration of 12 individual compartments in a compact, piano-style format also required precise engineering to guarantee both protection and an elegant presentation of the products in a custom-made, removable cardboard insert. Reconciling luxury craftsmanship with the production feasibility of limited-edition boxes intended for influencers was made possible through a thoughtful selection of materials and efficient assembly processes, allowing the final product to remain both premium and practical.