Anaik
About us
Mindful Innovation for Brands
Creator and manufacturer of unique and innovative gifts, packaging and accessories Bcorp™ & Ecovadis Platinum certified.
In 2023, Anaïk is celebrating its 50th birthday! After half a century, we have seven offices around the world, working in the beauty, retail and e-commerce markets. Throughout the years we’ve developed expertise in a wide range of categories, including custom bags and pouches, packaging, & even accessories. As a sustainability driven company, Anaïk has integrated CSR into its strategies for more than 15 years, becoming an expert of eco-design.
Products & services
Make Up For Ever - Artist ColorGlow Lip Balm Boxes
We brought the product's iconic design to life through two eye-catching influencer boxes.
Jean-Paul Gaultier - Le Male Collection
This exclusive collection of lifestyle accessories brings the brand's bold identity into everyday essentials.
Guerlain - Collection L'heure Bleue
This exclusive collection of beauty accessories brings together deep blue velvet, delicate embroidery and golden details
Sephora - Advent Calendar
Multicolored sequins. Iconic black & white stripes. One bold vanity.
Benefit Cosmetics - Advent Calendar
This playful 24-door hotel-inspired concept turns the packaging itself into part of the festive experience.
Dr. Barbara Sturm - Advent Calendar
An exclusive vanity case designed to be enjoyed long after the last surprise has been revealed.
M.A.C. - Pouch
This quilted metallic silver pouch blends practicality with contemporary glamour.
Marc Jacobs - Bag
A bag dressed in a luminous purple metallic finish and featuring a custom printed lining.
Blissim - Bandana
This burgundy bandana scarf reinterprets a timeless pattern through a modern and elegant color palette.
Escada - Bag and Twilly
This coordinated tote bag and twilly bring together refined design and thoughtful material choices.
Sephora - Towel
Microfiber hair towel in his FSC®- certified recycled paper sleeve (FSC® C135049)
Blissim - Pouch
This puffy pouch combines comfort-inspired design with everyday practicality.
Nuxe - Pouch
Crafted from 100% RPET mesh, this vibrant pink pouch combines lightweight functionality with contemporary design.
Jean Paul Gaultier - Collection
This weekend bag draws inspiration from timeless denim, combining a contemporary silhouette with everyday functionality.
Guerlain - Pouch
A compact round pouch where refined finishes meet responsible material choices.
Nescens- Pouch
A custom drawstring pouch for the brand's seasonal gift sets.
Yves Rocher - Gift Set
Fragrance and hand cream gift set with a structure designed to protect and showcase each product.
Infiniment Coty - Packaging
A rigid presentation box designed to reveal the fragrance through a carefully choreographed opening experience.
Clinique - Brush
A retractable blush brush designed for everyday use.
Fresh - Mini totebag
Its clean silhouette, textured finish and signature woven label create an understated yet distinctive accessory.
My Little Box - Pouches
A duo of pouches combining generous capacity with everyday practicality.
Shiseido - Pouch
This pouch collection combines a tactile jacquard terry made from 100% rPET with certified recycled components.
Guerlain - Soap set
This 2piece coffret combines a special kraft paper sleeve with a rigid paperboard box: a clean and refined presentation.
Lancaster - Towel
For Lancaster Beauty summer campaign, we created a responsible gift with a strong visual presence for retail displays.
News
We are pleased to be featured in the latest issue of Expression Cosmétique Magazine, highlighting Anaïk's approach to eco-design and product longevity.
From our Pulp Spinning Top discovery kit, designed entirely in paper pulp and intended for a second life, to reusable premium gift sets developed for Givenchy and Clarins,
We're pleased to see one of our collaborations featured by Formes de Luxe.
The article highlights the craftsmanship behind this refillable lip care case, from its Limoges porcelain pillbox to its finely crafted brass details.
WE WON! Anaïk is the winner of the 2026 LUXEPACK in Green Award – CSR Initiative category.
This award is a powerful recognition of a journey we have been building for years: making sustainability a concrete, measurable and systematic part of the way we design, develop and deliver projects for our clients.
When beauty meets lifestyle, collaborations bring a whole new dimension to beauty boxes.
Thank you to Industries Cosmétiques for highlighting Anaïk’s expertise in creating collaborations between beauty boxes and lifestyle brands.
What makes packaging speak before you even discover the product?
At Beautyworld Dubai 2026, our Middle East Sales Manager Meriem Bennami El Ouahabi took the stage at NEXT in Fragrance for an inspiring panel discussion: “The First Impression: Packaging That Speaks Before You Spray.”
20 CREATIONS. ONE SAME AMBITION.
At LUXEPACK Monaco, we unveiled a collection of 20 premium creations designed to go far beyond traditional packaging.
WHAT IF LUXURY NO LONGER NEEDED MAGNETS?
What if packaging innovation also meant doing less, but better? A single-material box, a paper ribbon closure, a flat design… and always the codes of luxury.
Anaïk x EcoDesignCloud: Interview with Anne-Sophie Meyer and Marco Stefanovic
"Today, brands have carbon reduction targets and must integrate these issues into their developments."
Mission Report 2025: a document to understand our commitments and measure our progress
At Anaïk, we have been a Mission-Driven Company since 2020. This status reflects a strong conviction: economic performance must be accompanied by a positive contribution to social and environmental issues.
The art of unboxing: a tool to serve your brand
Influencer kits, PR kits, discovery kits, and gifting kits now occupy a strategic place in product launches and communication campaigns.
B Corp™ recertification: a great achievement that makes us proud
After becoming a Mission-Driven Company in 2021 and obtaining its first B Corp™ certification in 2022, Anaïk is now taking another step forward with the renewal of its certification in 2025.
The Advent calendar, reimagined as a true brand experience
In our latest blog article, Anaïk explores how the custom Advent calendar has evolved into a powerful tool for storytelling, customer engagement, and emotional connection.
Anaïk in Industries Cosmétiques
Anaïk’s latest innovations spotlighted at Paris Packaging Week 2026
Anaïk in Premium Beauty News
Exhibition: Paris Packaging Week in six areas of innovation
Anaïk in Formes de Luxe
Egoscentrique, Clarins, Stéphane Humbert Lucas, Holidermie… Behind the Pack in brief
Charms and trinkets: the trend that's got brands buzzing
At the crossroads of product, accessory, and object of desire, lucky charms have emerged as a powerful tool for brand expression.
The key role of collateral during the holidays: playful formats to promote your brand
As the key moments of the year approach, brands are redoubling their efforts to capture attention and create a lasting emotional connection with their audiences.
Anaïk in Formes de Luxe
Formes de Luxe : Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly… Behind the Pack in brief
Carbon footprint 2025: a confirmed trajectory
In 2025, Anaïk continues the rigorous management of its carbon footprint, in a logic of continuous improvement and alignment with a trajectory compatible with the 1.5°C scenario.
