Anaik
Charms and trinkets: the trend that's got brands buzzing
At the crossroads of product, accessory, and object of desire, lucky charms have emerged as a powerful tool for brand expression.
Initially perceived as mere decorative elements, they are now becoming integral parts of marketing strategies.
https://anaik.com/2026/03/27/charms-grigris-la-tendance-qui-fait-vibrer-les-marques/
Other news
We are pleased to be featured in the latest issue of Expression Cosmétique Magazine, highlighting Anaïk's approach to eco-design and product longevity.
From our Pulp Spinning Top discovery kit, designed entirely in paper pulp and intended for a second life, to reusable premium gift sets developed for Givenchy and Clarins,
We're pleased to see one of our collaborations featured by Formes de Luxe.
The article highlights the craftsmanship behind this refillable lip care case, from its Limoges porcelain pillbox to its finely crafted brass details.
WE WON! Anaïk is the winner of the 2026 LUXEPACK in Green Award – CSR Initiative category.
This award is a powerful recognition of a journey we have been building for years: making sustainability a concrete, measurable and systematic part of the way we design, develop and deliver projects for our clients.
When beauty meets lifestyle, collaborations bring a whole new dimension to beauty boxes.
Thank you to Industries Cosmétiques for highlighting Anaïk’s expertise in creating collaborations between beauty boxes and lifestyle brands.
What makes packaging speak before you even discover the product?
At Beautyworld Dubai 2026, our Middle East Sales Manager Meriem Bennami El Ouahabi took the stage at NEXT in Fragrance for an inspiring panel discussion: “The First Impression: Packaging That Speaks Before You Spray.”
20 CREATIONS. ONE SAME AMBITION.
At LUXEPACK Monaco, we unveiled a collection of 20 premium creations designed to go far beyond traditional packaging.
WHAT IF LUXURY NO LONGER NEEDED MAGNETS?
What if packaging innovation also meant doing less, but better? A single-material box, a paper ribbon closure, a flat design… and always the codes of luxury.
Anaïk x EcoDesignCloud: Interview with Anne-Sophie Meyer and Marco Stefanovic
"Today, brands have carbon reduction targets and must integrate these issues into their developments."
Mission Report 2025: a document to understand our commitments and measure our progress
At Anaïk, we have been a Mission-Driven Company since 2020. This status reflects a strong conviction: economic performance must be accompanied by a positive contribution to social and environmental issues.
The art of unboxing: a tool to serve your brand
Influencer kits, PR kits, discovery kits, and gifting kits now occupy a strategic place in product launches and communication campaigns.