Anaik
What makes packaging speak before you even discover the product?
At Beautyworld Dubai 2026, our Middle East Sales Manager Meriem Bennami El Ouahabi took the stage at NEXT in Fragrance for an inspiring panel discussion: “The First Impression: Packaging That Speaks Before You Spray.”
From the evolving codes of luxury to the future of sustainable packaging, the conversation explored how brands can create memorable experiences while rethinking their environmental impact.
A few key takeaways:
• Luxury is evolving: textures, finishes, craftsmanship and second-life potential all contribute to creating lasting value.
• Packaging goes beyond the product: unboxing experiences, emotions and social media influence are reshaping consumer expectations.
• Innovation means making smarter choices: from materials and design to production, transport and environmental impact.
At Anaïk, we believe the future of packaging lies in combining desirability, creativity and responsibility — because premium experiences and sustainability should go hand in hand.
A big thank you to NEXT in Fragrance, moderator Valerie LOVISA and fellow panelists Jay Suneja and Elie Papiernik for this insightful exchange!
And congratulations to Meriem for sharing Anaïk's vision on stage! 👏
https://www.linkedin.com/feed/update/urn:li:activity:7516807646243385345
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