Mascara, Brows & Eyeliner

HCP is a global leader in mascara and brow packaging, delivering complete solutions that unite brush engineering, advanced wiper technology and full-pack innovation.

From fibre to precision-moulded brushes, each component is engineered to support optimal formula performance and controlled, high-impact application.

With production across Europe and Asia, HCP combines global scale with deep applicator expertise.

The dedicated Application Futures team works closely with brands to refine brush–formula pairings, enabling customised, high-performance application experiences tailored to specific product goals.

Beyond mascara and brows, HCP also offers eyeliner packaging and applicators - supporting looks from sharply defined and bold to softly blended and expressive.

Across all eye categories, HCP’s industry-leading finishes and decoration capabilities transform both stock and custom packaging to align with brand identity, spanning prestige through to mass market.