Pure Kiss - Square

Pure Kiss, new responsible cosmetics packaging
In line with the group's CSR roadmap, which places carbon footprint reduction and the circular economy at the heart of its strategy, Albéa Cosmetics & Fragrance presents a new addition to its lipstick range that ticks all the boxes for cosmetic packaging with reduced environmental impact.

Dynamic growth for the lipstick market
A flagship product in the cosmetics market, driven by growing demand for innovative, high-quality products, around 900 million lipsticks are sold worldwide every year, or almost 27 per second. Consumers are increasingly looking for long-lasting, moisturizing formulas and environmentally friendly cosmetics packaging, prompting brands to diversify their offerings.

Single-material, recyclable and refillable
PURE KISS is made entirely of PET, making it single-material and therefore recyclable. This elegant, discreet, square-shaped lipstick incorporates the Unigreen mechanism, a new 100% PET mechanism also composed of three parts. UniGreen is refillable with a click, and has been designed to allow light, elegant rotation. Its non-guided mechanism can only be used if snapped into the lipstick base.

Laëtitia Beavogui, Marketing Manager at Albéa Cosmetics & Fragrance, explains, "Our goal for 2025 is to offer beauty brands a standard range of refillable lipstick packs made from materials that promote packaging recycling."

PURE KISS adapts to different types of formulas while offering cosmetics brands a customizable solution that helps them achieve their sustainability goals.