Winner ECEA 2025 + WorldStar 2026

For Phonak, a brand of the Sonova Group, we developed a packaging solution that combines environmental responsibility, well-thought-out functionality and a consistent brand experience.

The packaging, awarded the European Carton Excellence Award 2025 and WorldStar 2026 Award, is made entirely of FSC®-certified virgin fiber cardboard, free of plastic, and fully recyclable. At the same time, it is robust enough to reliably and safely protect sensitive technology. It meets the highest quality standards while offering efficiency in storage and logistics: Delivered flat, it significantly reduces transport volume – helping to cut CO₂ emissions and storage costs.

The precisely engineered lid with an integrated locking mechanism allows for easy opening and secure reclosing – entirely without adhesive labels. Inside, a modular nesting system provides flexibility for packing various product variants and accessories. This ensures organised, space-efficient and safe placement.

The design focuses on clarity and reduction. Tapered lid surfaces create a distinctive silhouette. When opened, the bright Phonak-green interior appears – a visual accent that enhances the product experience and reinforces brand identity.

Even after initial use, the packaging remains relevant: It can be repurposed as a storage box – a functional benefit that extends its lifespan and keeps the brand present in everyday life.