PAWI Group

Minimalist carton packaging for premium natural cosmetics

In the field of natural and skincare products, packaging plays a crucial role. It protects the product, conveys brand values, and enhances the product’s aesthetics. For Duschlbaur natural cosmetics, we developed minimalist carton packaging that perfectly combines simplicity, authenticity, and high-quality design. Consistent Packaging Design for Natural Cosmetics The Duschlbaur carton packaging follows a clear and consistent design: uniform shapes, subtle colors, and easily readable typography ensure brand recognition and strengthen consumer trust. At the same time, the packaging is optimized for product safety, ease of use, and clear communication. Natural Aesthetics & Clear Product Communication The Duschlbaur carton packaging stands out for its simple elegance. Subtle colors and a minimal graphic approach put the product itself in the spotlight – its origin, natural ingredients, and quality. The minimalist design promotes transparency, builds consumer trust, and emphasizes the natural character of the cosmetics. Subtle Finishes for a Premium Look Targeted finishing techniques highlight the packaging’s aesthetics without overpowering the product. Matte surfaces create a calm, elegant appearance, while selectively applied gloss varnish subtly accentuates specific graphic elements. The result is a harmonious overall design that perfectly reflects the philosophy of simplicity, quality, and sustainability.

Premium Packaging for Talika with Metallic Finish

In the cosmetics sector, cardboard packaging has become much more than just product protection. High-quality cosmetic packaging is part of the brand experience, accompanies daily use, and fits seamlessly into the environment of a bathroom or vanity. The premium cardboard packaging for Talika was developed with exactly this goal in mind – as a durable, functional, and aesthetically appealing solution that continues to impress even after the first opening. Custom Cardboard Packaging – Perfectly Tailored to the Product The project began with a detailed analysis of Talika’s cosmetic products and their daily use. Based on this, a custom cardboard packaging with a drawer design was created, precisely tailored to the size and format of the products. The thoughtful construction allows for convenient handling and high-quality, organized storage of cosmetics between uses. Metallic Finish for a Premium Look The cardboard packaging was designed as a sturdy, rigid structure with a blue metallic finish. The metallic effect gives the packaging a modern and elegant appearance, reinforcing the premium character of the Talika brand. Both the outer box and the drawer are harmoniously aligned, forming a visually cohesive and high-quality unit. High-End Finishes for a Premium Brand Experience For premium cosmetic packaging, both visual appeal and tactile experience are crucial. The combination of matte coating and selectively applied glossy varnish creates a subtle visual contrast and highlights specific design elements. These finishing touches enhance the perceived value of the cardboard packaging and support a consistent, high-end brand experience.

Custom-designed gift packaging for high-quality spirits

In the high-quality spirits segment, cardboard packaging serves far more than just a protective function. It is a key element of brand communication, shaping first impressions, evoking emotions, and enhancing the perceived value of the product. Against this backdrop, the custom-designed premium gift packaging for Ostoya Vodka was created – designed for gift sales and retail display. Tailored construction, perfectly matched to the bottle The development process began with a detailed analysis of the Ostoya Vodka bottle. Based on this, packaging was designed to match the dimensions, weight, and proportions of the product exactly. This approach ensures stability, safe transport, and an attractive presentation – both on the shelf and as a gift. Golden premium effect through cold stamping A central design element is the gold effect, achieved using cold-stamping technology. This technique delivers an intense, metallic shine and high precision in details – ideal for high-quality spirits and exclusive gift packaging. Finishes for a premium experience The premium experience begins with the first contact with the packaging. A matte varnish gives the surface an elegant, velvety feel and deepens the color richness. Selected elements are highlighted with glossy varnish, creating visual accents and emphasizing key details. Embossing adds tactile depth and underscores the exclusive character of the packaging.

Packaging that Combines Scent and Design

The Brait Home Perfumes packaging combines design, functionality, and brand identity into a harmonious overall experience. Each fragrance is presented in its own distinct colour, reflecting the character of the scent, so the uniqueness of each fragrance is immediately visible. Particularly striking is the unusual closure design, which gives the boxes a distinctive appearance and makes them stand out on the shelves. Indented corners with gold or silver embossing add a touch of luxury. A matte lacquer covers the entire surface of the packaging, elegantly highlighting all shiny details, including the embossed product graphics and the Brait logo. Repeated UV elements and embossings of the series logo ensure a consistent design across all boxes while allowing economical production. The Brait Home Perfumes packaging demonstrates how thoughtfully designed packaging, innovative finishing techniques, and pragmatic production solutions come together to create an aesthetically appealing and brand-strong presentation.

Design Meets Luxury

The PRAVDA Vódka Black Box combines classic elegance with modern design elements, clearly positioning the brand in the ultra-premium segment. The packaging has been developed as a gift product that emphasizes the luxurious and refined character of PRAVDA Vódka while enhancing its visibility on the shelf. Special attention has been given to the exclusive, “collector’s” nature of the box, encouraging impulse purchases. The slim, vertical, black box with a glossy finish features an elegant window that perfectly showcases the entire bottle. The design ensures a stable yet elegant placement of the bottle while protecting it from damage. Minimalist inscriptions such as “PRAVDA VÓDKA” and “TRUTH IN VÓDKA™” on the clear, glossy background immediately underline the brand’s ultra-premium positioning. High-quality silver accents and metallic print elements highlight logos and design details, creating a luxurious, glossy finish – modern, yet never overdone. The combination of minimalist design, premium finishing, and transparent presentation turns the Black Box into a dynamic shelf presence and reinforces PRAVDA Vódka’s international premium image. The PRAVDA Vódka Black Box demonstrates how thoughtful design, innovative finishing techniques, and clear brand communication can transform a product from mere protection into an elegant and desirable gift.

Winner ECEA 2025 + WorldStar 2026

For Phonak, a brand of the Sonova Group, we developed a packaging solution that combines environmental responsibility, well-thought-out functionality and a consistent brand experience. The packaging, awarded the European Carton Excellence Award 2025 and WorldStar 2026 Award, is made entirely of FSC®-certified virgin fiber cardboard, free of plastic, and fully recyclable. At the same time, it is robust enough to reliably and safely protect sensitive technology. It meets the highest quality standards while offering efficiency in storage and logistics: Delivered flat, it significantly reduces transport volume – helping to cut CO₂ emissions and storage costs. The precisely engineered lid with an integrated locking mechanism allows for easy opening and secure reclosing – entirely without adhesive labels. Inside, a modular nesting system provides flexibility for packing various product variants and accessories. This ensures organised, space-efficient and safe placement. The design focuses on clarity and reduction. Tapered lid surfaces create a distinctive silhouette. When opened, the bright Phonak-green interior appears – a visual accent that enhances the product experience and reinforces brand identity. Even after initial use, the packaging remains relevant: It can be repurposed as a storage box – a functional benefit that extends its lifespan and keeps the brand present in everyday life.

Signature Range with Gleaming Accents

At PAWI, we had the pleasure of crafting a premium chocolate box for the renowned Swiss brand Confiserie Sprüngli – a packaging solution that beautifully unites design excellence, traditional craftsmanship, and unmistakable brand identity. At the heart of this luxury packaging lies an embossed relief of Sprüngli’s historic Zurich headquarters, available in striking black-gold or white-gold finishes. Precisely laser-cut windows offer a tantalising glimpse inside, while a refined fabric ribbon invites the recipient to enjoy the unboxing ritual. As the drawer slides open, a gold-embellished lid appears, revealing an elegantly arranged selection of pralines – a multisensory experience before the first bite. Produced entirely in Switzerland, this packaging reflects our commitment to regional production, sustainability, and the highest quality standards. We use sturdy, food-safe virgin fibreboard – an ideal choice for premium confectionery packaging. The full-surface embossed texture and intricate laser detailing demand exceptional material precision and technical expertise, realised through a blend of state-of-the-art technology and artisan skill. Beyond its luxurious appearance, the packaging is designed for functionality: it offers optimal protection, intuitive opening, and maximum shelf appeal. To achieve brilliant gold accents and razor-sharp detailing, we rely on eco-friendly print technology with minimal ink usage – because for us, luxury and environmental responsibility go hand in hand.

Sustainable Elegance

Talika Paris’ exclusive facial care line deserves packaging that aligns with its high standards of natural and nourishing ingredients. Our sustainable cardboard packaging is crafted from eco-friendly cellulose and is FSC®-certified. The double-coated satin finish gives the white cardboard a refined, luxurious appearance that enhances the premium quality of the products. Sustainability and functionality come together in this innovative packaging. Double-sided printing with a matte dispersion coating ensures an elegant, environmentally friendly presentation of the skincare products. An integrated cardboard insert keeps the products securely in place—completely plastic-free. This smart packaging solution reduces the carbon footprint while meeting modern environmental standards. Talika Paris is dedicated to natural ingredients, and we uphold that commitment with sustainable, high-end packaging. Our plastic-free, meticulously designed solution embodies the brand’s philosophy: luxurious skincare in an eco-conscious package. Trust our expertise in sustainable packaging solutions that deliver both aesthetic appeal and functional excellence.

Läderach's tartufi in award-worthy cardboard splendour

In the 35-piece package from Läderach you will find not only a carefully selected assortment of delicious tartufi, but also packaging that is literally worthy of an award: Masterfully designed and in the shape of a tartufo, it is the perfect wrapping for a feast for the senses. The cardboard packaging for Läderach’s tartufi is not just a cover, but a work of art in itself. In this 35-piece collection, it presents the full range of exquisite flavours such as Coconut, Hazelnut, Pistachio, Walnut, Salted Caramel, Amaretti, Cappuccino and Grand Cru. Even though it has not yet won an award, this packaging is undoubtedly ripe for the honour: Masterfully designed, it reflects Läderach’s dedication to the highest quality and visual sophistication. Shaped like a tartufo, it is not just a protective container, but a visual feast. Fine embossing adorns the elegant white of the outer packaging. The careful cut-outs allow the tartufi and the elegant interior to be seen – without any plastic at all. This packaging is an invitation to discover the senses. From the artistic design to the loving selection of tartufi – it is a total work of art. Delve into the world of Läderach tartufi, wrapped in packaging which signifies not only safekeeping, but also ecstasy.

Intensive regeneration in packaging full of elegance

The packaging of the Biovax® Intensive Regenerating Mask is more than just a container – it’s a work of art that appeals to the senses. And what’s inside it brings the hair to life. Together, the regenerating care of Biovax® and our luxurious packaging are a fusion of care and beauty. The packaging is finished with a soft-touch varnish and subtle gold accents. In 6 colours, it is not only eye-catching, but also symbolises the highest quality and excellence. The unique combination of UV gloss varnish and HS Gold gives our packaging a touch of elegance and exclusivity.

Environmentally conscious packaging for vitamin C supplement

The packaging for the vitamin C supplement ‘Citrosept Organic’ reflects the product’s values and is all about sustainability and quality. This means that only recyclable materials and finishing techniques were used for it. A strong cardboard coated on both sides and finished with a soft-touch coating ensures optimum protection of the delicate bottle. This cardboard not only offers stability but also has a high-quality look and feel. Additional protection is provided by the environmentally friendly cardboard insert, which fits seamlessly into the packaging and holds the bottle securely in place. Further highlights of the packaging include the shimmering silver hot foil embossing of the product name and the raised grapefruit, which gives the packaging an interesting texture and makes it stand out. The combination of fine materials, environmentally friendly aspects and elegant finishes makes the packaging a real eye-catcher on the shelf and reflects the high quality of the product it contains.

Innovative packaging for natural food supplements

Discover the fusion of nature and innovation: Insuresin offers high-quality natural dietary supplements, packaged in a case that beguiles the senses. Find out how our unique packaging made of cardboard and cold stamping foil sets a new standard and exceeds your expectations. Our packaging is more than just a case – it is a work of art that captures the essence of Insuresin. Made from carefully selected cardboard and finished with an elaborate printing process on cold stamping foil, it features eye-catching metallic and holographic effects. The use of soft touch and UV spot gloss lacquers gives the surface a luxurious texture and subtle shimmer that will make you want to reach out and touch it. Every detail has been designed with precision and refined with embossing to create packaging that is not only functional, but also offers an aesthetic experience.

Ballotins with individually printed lamination

Classic handmade pralines meets sophisticated packaging: the delicate chocolates from renowned Belgian chocolatier Godiva are showcased in shiny packaging, which is perfectly enhanced by clever lamination. The ballotins by Godiva are made of high-quality cardboard and are characterised by their metallic appearance, which is an instant eye-catcher, making them ideal gift boxes for chocolates and truffles. With its conical shape and slightly wider top-folding lid elements, the packaging features all the typical characteristics of a ballotin. In order to protect the delicate handmade pralines inside, the ballotins by Godiva have been refined with an inner lining, known as lamination in the technical world. Individual prints and ornate flaps were integrated to give the packaging a further touch of elegance. After all, such delicious chocolates deserve a packaging with equally delightful visual impressions.

Luxury meets functionality

The Moët & Chandon champagne box is a masterpiece of the packaging craft that not only impresses with its appearance, but also with its functional properties. It’s evident at a glance that the design and materials are of the highest standard. The packaging consists of two laminated layers, which together provide optimum rigidity and protection. This combination of materials also gives the box a pleasant feel, which underscores the premium character of the brand. Sophisticated finishing techniques contribute to the luxurious appearance of the champagne box. The outside is embossed with hot foil, which creates a shiny gold accent and a tangible texture. The application of a matt varnish and UV spot gloss varnish creates a fascinating interplay of gloss and matt surfaces that immediately catches the eye and emphasises the exclusivity of the packaging. The inlay of the packaging also reflects high-quality craftsmanship and attention to detail. It is fully coated with a UV gloss varnish, which provides an appealing shine and increases the longevity of the material. This special coating protects the inlay and ensures that the bottle and glass are presented in a safe and stylish fashion. These carefully selected finishing techniques and materials make the Moët & Chandon champagne box an outstanding example of high-quality packaging solutions that perfectly combine functionality and luxury.

Creative solutions for packaging finishing

Quality in every detail

Our packaging solutions set standards in the luxury sector, standing out on the strength of their premium detailing and high-quality workmanship. One outstanding example of this is the exclusive packaging for Toruńskie Wódki Gatunkowe. This packaging meets the highest standards in terms of both design and protection. One particular challenge was to integrate the design of the bottle label into the packaging, which required extensive testing by our development team. The result is impressive to say the least: the packaging impresses on account of its UV offset printing, matt-varnished surfaces, carefully chosen gloss-varnished sections and the embossing of the «Hubertówka» lettering. The rich colouring of the bottle label strikes just the right note, completing the overall look perfectly. For this outstanding achievement, the packaging was nominated for the Art of Packaging 2024 Award in the «Premium Packaging» category – a clear testament to our expertise in the field of luxury packaging.

Subtle and ecological packaging for chocolates

Winner European Carton Excellence Award 2024

The cosmetics packaging for the Samarité line from ZemePharm has been specially developed for demanding customers who prioritise top quality. The base is a snow-white cardboard material that is coated and printed on both sides. This coating not only gives the packaging a refined appearance, but is pleasant to the touch. This effect is bolstered by a soft-touch finish, with the packaging feeling especially soft and sophisticated. Another feature of the packaging created for the Samarité lines is the intricate and delicate gold elements applied using a hot stamping process. These subtle embellishments, which have been refined and perfected in advance through numerous tests, lend the packaging an elegant and exclusive character. In addition to ensuring a high aesthetic standard, great attention was paid to functionality and sustainability when designing the packaging. For the “Divine Serum”, the inserts integrated inside the packaging allow for easy assembly and help to optimise process costs. This carefully considered design ensures that the product is shatterproof and attractively packaged. The environmentally friendly and recyclable materials used in the packaging complete the overall picture.

Perfect round packaging for Medela

Our round packaging made of virgin fibre cardboard for Medela fulfils the highest requirements for protecting feeding bottles and teats while being practical. Sophisticated design, ease of handling and unrivalled quality all in one. Our packaging made of virgin fibre cardboard, specially designed for Medela, is not only aesthetically pleasing but also extremely functional: With a round design, a clever auto-lock bottom for quick set-up, the advantages of flat delivery, an optional Euro hole hanger and an insert for three different bottle sizes, it is easy to use while also offering maximum protection for feeding bottles and teats. Developed to meet the highest standards of quality and practicality, this packaging is the result of innovative design and first-class materials.

Natural fragrance, stylish packaging

Discover the inspiring scents of Victorinox, made from high-quality ingredients in Switzerland. From wood and steel to mineral quartz, the fragrances draw their inspiration from nature. Each one is accompanied by a unique packaging that reflects the essence of the fragrance. Our folding carton packaging with its 6 colours exudes simple elegance and harmonises perfectly with the naturalness of Victorinox’s fragrances. The sophisticated hot foil embossings in shiny silver or black emphasise the value of each bottle and blend seamlessly into the design of the carton.

Gloss & Green® – a sustainable alternative to traditional metallization in premium packaging

Gloss & Green® (Trans-Met) by PAWI Packaging Poland transforms cartons with luxurious metallic effects—monomaterial, fully recyclable, and the perfect blend of premium look and environmental responsibility.

PAWI wins the EMPACK Audience Award 2025 with Confiserie Sprüngli

PAWI Packaging Switzerland AG won this year’s EMPACK Audience Award at the Swiss Packaging Award 2025. The prize was awarded for our premium packaging created for the traditional Sprüngli in-house assortment.

PAWI Wins Award in the Pharma / Health Care Category at the European Carton Excellence Award 2025

Honored at the European Carton Excellence Award 2025, the innovative “Phonak Sustainable Pack” impressed the jury and stood out among numerous international entries.

Luxury products elegantly packaged – give your brand the packaging it deserves

Packaging that befits your product – that’s our mission. At PAWI, we offer customised packaging solutions that, in addition to being functional, also perfectly reflect the unique value and exclusivity of your luxury products.

Chocolate packaging made from cardboard – enjoyment with style and environmental awareness

In the world of chocolate, these are much more than just sweets – they are tiny works of art filled with love and passion. And the cardboard packaging that hold the chocolates are just as magical as their contents.

PAWI wins two awards at the European Carton Excellence Award 2024

The innovative packaging solution for Medela AG won in the “Sustainability” category, while the packaging for the Samarité care line was victorious in the “General Packaging – Virgin Fibre” category.

The path towards sustainable cosmetics packaging: a commitment

In an era where environmental awareness is paramount, the cosmetics industry is faced with the challenge of adapting to the demands of sustainability. One crucial area that requires our attention is the design and production of cosmetics packaging.

Cosmetics packaging: a significant opportunity for your brand

Nowadays, packaging is far more than just a way to protect cosmetics products: it has become a strategic point of contact with consumers and a powerful communication tool that evokes emotions and establishes relationships with consumers.

The green revolution: sustainable trends in the cosmetics packaging industry

Welcome to the new era of cosmetics packaging, where beauty is not only on the surface, but also expressed in eco-conscious design.

Cardboard packaging finishes: the key to an eye-catching and lasting appearance

Cardboard packaging finishes play a decisive role in the production process. Not only do they improve the aesthetic impact of the packaging, but they enhance its functionality.

The art of packaging

Sustainable. Innovative. Personal. PAWI Group AG has been your partner for design, packaging and logistics since 1960.