PAWI Group
Fragrance Packaging with a Distinctive Closure Design
Brait fragrance packaging with distinctive closure, UV varnish, embossed details and colour-coded variants
The Brait Home Perfumes range combines individual colour schemes with a consistent structural and graphic design. Each fragrance has its own colour identity, making the different variants easy to distinguish at the point of sale.
A distinctive closure construction and indented corners give the cartons their characteristic shape. Gold or silver embossed details add metallic accents, while recurring UV varnish elements and the embossed series logo create a consistent appearance across the range.
The shared design elements also support efficient production across the different variants.
Discover the construction, finishing and design details behind the Brait Home Perfumes packaging.
https://www.pawi.com/en/industry/retail-packaging/#fragrant-variety-in-exclusive-packaging
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