Cosmetics Packaging Trends: Printing, Finishing and Cartonboard

Cartonboard, printing, finishing and structural design shape modern cosmetics packaging. The key is to combine visual impact with product protection and production requirements.

Cartonboard packaging offers cosmetics brands a wide range of possibilities, from minimalist designs to embossing, metallic effects and selectively applied coatings. The desired result comes from combining material, printing, finishing and structural design.

The choice of cartonboard influences stability, printability, surface quality and further processing. Depending on the application, different virgin- or recycled-fibre grades can be considered and matched to the product, construction and production process.

Printing and finishing techniques such as varnishes, embossing, hot foil and cold foil can selectively highlight logos, product names or graphic elements. The right solution depends on the overall packaging concept rather than on one individual technique.

Material information and certifications should also be communicated specifically and verifiably, based on the actual packaging structure.

Explore current possibilities in cartonboard, printing and finishing for cosmetics packaging on the PAWI website.