XTAG by Lumson: The Airless Refill That Rewrites the Rules of Luxury

Lumson, a leader in premium airless solutions with pouch technology, is setting new standards in the airless packaging world with the launch of XTAG: a 15 and 30mL glass bottle featuring an airless refill system that uses pouch technology. This product represents a new approach to consumption that respects the planet, people, and processes. In one word: positive luxury!

Aesthetic innovation, safety, and sustainability are the key elements of this premium solution, which combines the advantages of a refill system with the benefits of an airless glass design featuring a pouch. Its sleek, contemporary lines, sustainable approach, and pouch technology for optimal formula protection make it a forward-looking packaging solution that captivates and seduces at first glance.

Attention to detail is critical. To ensure consistent shapes and flawless results, the glass bottle is crafted using pressé technology for a premium design. Lumson offers extensive in-house customization options—from the inner and outer glass to the refill, pump, and cap—enabling fully tailored solutions. And all of this is done without compromising sustainability: XTAG’s airless refill system with a pouch reduces CO2 emissions by 38%*.

“XTAG represents not only technical and manufacturing innovation but also reflects two complementary aspects of sustainability: reuse and recovery. Our aim wasn’t just to create something new, but to do so with sustainability in mind. For example, using 1 million units of XTAG could reduce CO2 emissions by 116,700 kg, equivalent to 536,305 km driven by car—or, to put it another way, more than 10 trips around the world**!” explains Matteo Moretti, President of Lumson.

*Results obtained by comparing a standard 30mL airless glass bottle with a plastic pump and overcap with XTAG after three refills (source: SPICE).
**Analysis conducted using impactco2.fr.