At a time when luxury brands are redefining how they innovate and collaborate across packaging ecosystems, resilience and responsibility are becoming central to long-term success. This keynote explores how future-ready luxury companies evaluate and choose packaging partners who can deliver sustainability, quality, and credibility—not just aesthetics. Drawing on real examples from innovative spirits, beauty, and fashion makers and the experience of working with 200+ luxury brands, the session also introduces Positive Luxury’s Good Supplier Programme, an independent vetting initiative that highlights suppliers meeting rigorous ESG standards and helps brands identify trusted, responsible partners in a crowded market.