Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. Diageo is the world’s leading premium drinks business. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Standout projects include Johnnie Walker Blue Label, Guinness Harp dispense fount (winner of the DBA Design Effectiveness Grand Prix 2020) and the Johnnie Walker Brand Home in Edinburgh which opened in September 2021.
Prior to joining Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams. His early career was as a Freelance Designer and University Lecturer.
Jeremy is a Cannes Lions and TEDx speaker. He is Chair of Trustees of the charity Soulmates Academy Foundation, Board Director and former Chair of the Design Business Association, a member of the Design Commission advising the UK government on design policy and a visiting Lecturer at INSEEC Business School.