An engineer by training, he has over 15 years of experience in the packaging and cosmetics industries, having worked within major international groups at the intersection of product development, innovation, and marketing, environmental, and industrial challenges. Throughout his career, he has developed strong expertise in leading packaging projects, combining technical excellence, creativity, attention to detail, and a deep understanding of consumer expectations. Currently serving as Packaging Director at Groupe Rocher, he oversees packaging development for the Yves Rocher, Sabon, and Docteur Pierre Ricaud brands. In this role, he creates solutions that combine excellence, desirability, and sustainability, delivering consumer experiences that reflect the unique identity of each brand.