Philippe GUGUEN is a visionary entrepreneur serving beauty brands as well as wines and spirits. Formerly the marketing manager at L’Oréal Luxe and LVMH, he, along with clients of his agency MAP EMULSION, designed a Digital Passport: SORGA technology. The SORGA solution aims to promote responsible consumption through brand transparency and product traceability based on verifiable evidence, without the need to share applications or personal data. Philippe GUGUEN is also a co-author of the Green Book of CSR, a work written with former managers from L’Oréal to encourage the company, its people, and its products to engage in more responsible activities. He has transformed his own company, MAP EMULSION, into a “Mission-driven Company,” among the top 500 in France.
Philippe has also been President of the French Association of Beauty Consultants for 15 years and is a member of the board of the L’Oréal Alumni Association.