Sam O’Donahue is the founder and creative director of Established, a New York based design agency specializing in developing luxury brands. The winner of over 80 international design awards, including The Pentawards Design Agency of the Year 2025,The Pentawards Best of Show 2025 and 2015 , The Dieline Awards Editors Choice 2025 and 2014 ,five Clios, Art Directors Club Gold and five D&AD Awards, Established has become the world’s leading design agency in the beauty field, responsible for designing brands including Fenty Beauty, Rare Beauty, Marc Jacobs Beauty, Stonebrick, REM by Ariana Grande, H&M Beauty, Facegym, OneSize by Patrick Starr, Sarah Creal Beauty, POV Beauty, Isima for Shakira, Tilt and Counter Beauty and many more.
Originally from London, Sam received his degree in product design from Central Saint Martins and set up Established in 2007. He lives in New York with his wife and business partner, Becky Jones, their three sons, and their labrador, Oshie.