The Estée Lauder Companies joins Pulpex

According to Daniel Ramos, Senior Vice President, Global Packaging at Estée Lauder, “Exploring alternative materials and more responsible concepts into our packaging design is a strategic imperative, but we know we can do it alone. Scaling innovation will be key to driving sustainable packaging solutions”.

By 2030, Estée Lauder aims to use 50% or less virgin petroleum plastic in its packaging. A top priority is to achieve FSC certification for all its cartons by 2025 and to have 75% to 100% of its packaging be 100% recyclable, refillable, reusable, recyclable or recoverable.