And the colour of the year is…Very Peri

January 25, 2022

Pantone has determined the colour of the year for over 20 years. A carefully considered colour that influences trends in design, fashion and even perfume. Having selected Illuminating and Ultimate Gray, a yellow and gray duo in 2021, the Pantone Institute has chosen Very Peri as the colour of the year in 2022.

For the executive director at Pantone Leatrice Eiseman, this new shade “expresses a lively, joyful attitude and a dynamic presence that encourages courageous creativity and imaginative expression”.

Pantone’s research on colours for their products inspires fashion and interior design, just as it does for the perfume industry. “Each of our perfumers is currently working on their olfactory interpretation of Very Peri,” says Alexandrine Demachy, company direcor at Cosmo International Fragrances. “We have been working on this colour trend for a few years now and our customers are very happy with it”.

For Very Peri, the Swiss company Fragrances Firmenich’s perfumers, has come up with an aroma of the year associated with the trend: Magical Botanical! A blend of beneficial ingredients that are still a secret.

Beyond an original colour, Very Peri has become a promising trend.