Absolut bottle highlights trailblazers
Pernod Ricard has created a limited edition Absolut bottle to celebrate powerful voices around the world.
Each sapphire blue bottle comes with a medallion in one of four colours and is made from 80% recycled glass. To symbolise the power of voices from around the world, the glass is decorated with expanding sound ripples.
With its latest release Absolut Voices, the vodka brand pays homage to the brand’s global network of trailblazers and wavemakers. The purpose of this release is to create more ‘inspiring and memorable’ moments among people.
Brand director at Pernod Ricard UK Marnie Corrigan said, “Celebrating diverse and different viewpoints has always been in our spirit, and the sound waves on our new limited edition bottle represent the powerful voices we continue to support around the globe”.