Absolut unveils new bottle design amid brand shakeup

March 1, 2022

Vodka brand Absolut has revealed a new bottle design and remixed flavoured range in what will be the brand’s biggest shake-up since its launch in 1979.

With its new bottle, Absolut has chosen a stripped-back aesthetic, made of over 50% recycled clear glass.

According to the representative of the brand, “The new design uses the canvas of the iconic 18th century medicine bottle silhouette to shine a light on the spirit. For increased transparency, clear product information has been added to the front of the bottle including an ingredients list, abv-level and where it has been produced and bottled in and around Åhus, to celebrate the brand’s Swedish heritage”.

On the front of the bottle is a medallion with the name of the brand’s founder, Lars Olsson Smith, and the font has been updated to make reading easier.

Read the full article at Harpers