Stop Age Anxiety | A campaign by Beautystreams

The Stop Age Anxiety initiative is designed to challenge how we think and feel about aging and elevate the conversation around age. By spearheading industry-wide awareness of the pressure to appear youthful, and re-examining our perception of aging, Openstreams hopes to foster healthy aging, to better reflect the human experience and the beauty of growing older in today’s society.

The Openstreams Foundation is a non-profit organisation established by BEAUTYSTREAMS Founder & CEO Lan Vu. Its mission is to foster global collaboration, promote awareness of key issues related to the beauty sector, and support education. 

“We are pleased to introduce a new initiative of the Openstreams Foundation: STOP AGE ANXIETY. Its aim is to challenge our attitudes towards aging and alleviate the pressures created by the beauty dictates of our modern society. Aging often has a negative connotation, but it should be embraced as a natural part of life. With the global population living longer and growing older, the consequences of aging are garnering more attention than ever. The number of people aged 80 years or older is forecasted to reach 426 million by 2050” says Lan Vu, CEO of BEAUTYSTREAMS.

The beauty industry plays a powerful role in shaping society’s expectations and are encouraged to promote a positive, healthy, and inclusive view towards aging.

What is age anxiety? 

Our society creates constant pressure concerning physical appearance. Most beauty ideals are built around concepts of youth and create unrealistic desires to appear and stay young at all cost.

People of all ages are exposed to age anxiety, and the damaging effects on self-esteem. Today, teenagers feel the pressure to prevent early signs of aging, exacerbated by social media.

Adults believe that youthful appearance is equated with dynamism in the workplace and success in romance. Seniors feel anxiety because they feel disconnected and excluded from active society.

How can you collaborate? 

  • Spread the word. Please share the STOP AGE ANXIETY logo and message throughout your channels, from websites and newsletters to social media.
  • Encourage others in the beauty industry and beyond to embrace this positive perspective on aging.


Sponsored by BEAUTYSTREAMS, the year-long Stop Age Anxiety awareness campaign will roll out between April 2022 and March 2023.

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