L’Oréal’s responsible eco-fees

L’Oréal designed a 3D Pouch Elvive Color produced by Arcade Beauty. the global specialist in sample and single-dose solutions for perfume and beauty supports the group in the strategic optimization of its refills, to limit single-use packaging and the reduction of plastic.

The Elvive Color Vive Protective refill from Elsève is made from mono PE material and is recyclable. It saves 75% of the material compared to two 250 ml shampoo bottles.

Arcade Beauty manufactures a 500 ml eco-refill for the Kerastase professional hair products in six references. This time it promises to save 82% of plastic.

Arcade Beauty also ensured the production of the six references as well as the packaging of the products on one of its European sites.

After Elsève, Garnier and dermo cosmetic brands such as LRP, L’Oréal confirms its expectations, this time on professional care.

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