Volcan X.A: Moët Hennessy’s very first premium tequila

Co-owner of the Volcan de mi Tierra brand, Moët Hennessy has developed a super-premium tequila to better penetrate a growing and increasingly qualitative market, reports Luxe Packaging Insight.
Stranger & Stranger designed the packaging: a tall, lacquered bottle topped with a zamak stopper. “Volcano X.A is part of a tequila ‘era’ that has been booming for a few years, especially when it comes to the world of nightlife and super-premium products. To emerge in the category, we had to this kind of product in our range,” says a Moët Hennessy spokesperson.

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