Burberry x Minecraft: a unique collaboration

November 2, 2022

Burberry, the British luxury fashion house, aims to increase its presence in the gaming world, hence its collaboration with the most famous video game of all – Minecraft, reports Le Journal du luxe.

This collaboration between the digital and physical worlds is set to see a capsule collection which mixes Burberry designs with the pixels of Minecraft. There will also be an adventure game, named “Burberry: Freedom to Go Beyond”, where the player is invited to discover four kingdoms and choose between 15 skins in the colours of the luxury house.

Bain & Company and the Altagamma Foundation, conducted a study into major luxury houses joining Web3, and found that Web3 initiatives could account for 5 to 10% of the luxury market by 2030.