PLD Innovation Awards Spotlight | Havana Club 7 años x Burna Boy limited VIP edition
In December 2022, our prestigious jury, made up of brands such as Moët Hennessy, La Martiniquaise, Rémy Cointreau and many others, met to judge the PLD Innovation Awards. The finalists and winners of the PLD Innovation Awards 2023 were announced, recognised and applauded at PLD Paris, part of Paris Packaging Week in January 2023.
Luxury Innovation Award Winner: Havana Club 7 años x Burna Boy limited VIP edition
Please describe the brief for the pack. What were the objectives for the innovation project? What were the requirements and constraints?
How did the pack fulfil the brief? Please describe the technical innovations in the pack and the challenges they address
Why do you believe this pack deserves to win an Innovation Award?
Who did you work with on this project? Please list the brand owners, packaging manufacturers, design agencies and anyone else involved in the creation of the pack and briefly say how they contributed.