Cointreau unveils its latest bottle redesign

Rémy Cointreau, the renowned French liqueur brand, has unveiled a redesign of its signature square bottle, the first redesign in 140 years, reports The Dieline.

Cointreau has recently announced a redesign of its signature bottle, the first significant change in almost 140 years. Cointreau’s new bottle design is made of two thirds recycled glass and is four millimetres taller, making it easier to handle. Additionally, the raised stained  glass along the side of the bottle adds grip and makes it easier to hold.

Cointreau’s intricate redesign of its bottle, maintains and respects the brands signature packaging while improving the product’s ergonomics and sustainability.

“We are thrilled to continue taking Cointreau to new heights by introducing a redesigned bottle. While the pack has been modernized, it still honours the rich history of the brand, and the iconic liquid inside that consumers know and love has remained the same.”, says Nicolas Beckers, CEO at Rémy Cointreau Americas, in a press release.

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