Butterfly Cannon x Brook 37: the reinvented tea brand

March 21, 2023

Brook 37 is a new-to-world tea brand, who’s mission is to elevate and reimagine the perception of tea. Design agency Butterfly Cannon were employed to create and develop Brook 37’s packaging design to fit their confident brand identity.

Brook 37 is a female owned brand with an all-woman production line. Brook 37’s aim is to shake up the existing dull and dusty world of tea by obtaining the highest quality tea directly from India’s finest tea estates in an ethical and sustainable way.

Mou Dasgupta, Founder & CEO, Brook37 Tea Atelier said: “When I set out to create Brook37, I didn’t want it to be just about the tea; I wanted it to be about the whole experience that goes along with tea. With their approach of ‘powerful stories, beautifully told’, Butterfly Cannon were the perfect partner to bring Brook37 to life in all its sensorial glory.”