Morrama partners with Wild for its new refillable shower gel

The fresh case is constructed from lightweight aluminium, enveloping the bamboo refill to shield it against moisture and dampness. While the pump is composed of plastic, half of its content is derived from post-consumer recyclable material.

“Transporting liquids without plastic or high energy aluminium has, until now, been a major challenge for the cosmetics industry. As with the Wild deodorant, we wanted to ensure that the refill would leave no trace, breaking down completely, even in landfill conditions, in less than 2 years” said Jo Barnard, founder of Morrama.